A group of volunteers in Somerset, UK, has embarked on a 30-year campaign to restore their polluted River Tone. The initiative was sparked by an experiment where participants experienced the river from the perspective of various wildlife species, including salmon, deer, and earthworms. The study, led by the University of the West of England and the Accelerator for Systemic Risk Assessment, aimed to understand the pressures faced by wildlife in the area. The volunteers were trained in the physiology and sensory abilities of their chosen animal and then immersed themselves in the river's environment. They reported experiencing the stress of being fenced out of fresh drinking water, the aching hunger caused by habitat destruction, and the sensory assault of machinery and traffic. The study's findings were published in an online database, and a public webinar will be held to share the lessons learned. The campaign to restore the River Tone is being led by Phil Tovey, who drew inspiration from his experience as a Royal Marines Commando. He has adapted an open-source MoD document on planning complex operations to map out the group's strategy for revitalizing the river. The campaign will employ a range of tactics, from petitions and demonstrations to civil disobedience, to achieve its goals. The project highlights the potential for community-led initiatives to drive positive change and restore the natural environment. By working together, the volunteers aim to create a healthier and more sustainable ecosystem for the wildlife that calls the River Tone home. The campaign serves as a model for other communities seeking to address environmental issues and promote positive change in their local areas.